Paula Mariani

Fractional Product Advisor

For the moments when the decisions matter most.

I help digital businesses and product teams discover new opportunities, evaluate strategic bets and bring clarity to complex product decisions through senior product and UX leadership.

Paula Mariani, Fractional Product Advisor
FINTECH & BANKING SPECIALIST
Fractional x Fintech
Engagement
Fractional one, two or three days per week
Focus
Early product
definition & trust
01
Early product definition
Discovery and conceptualisation for new digital financial products — what to build, and why it matters.
02
Financial app conceptualisation
Translating financial, regulatory and behavioural constraints into clear, decision-ready product direction.
03
Field research & co-creation
Immersive market research and workshops with your team, grounded in how people really use money.
04
Fractional UX & product leadership
Senior capability embedded where early clarity is needed — supported by small, focused teams.
A fractional engagement that starts with listening, not a slide deck.

Most engagements start with a short discovery phase — understanding your users, your market and where the real risk sits — before we agree on scope. From there, I embed one, two or three days a week, working directly inside your team rather than handing off a report and disappearing. Typical outcomes: a validated product direction, a roadmap your team can actually ship, and a shared language between product, design and the business.

Built for teams that need senior judgment, not another junior hire.

This is a good fit if you're a fintech, digital bank or AI product team entering a new market, launching a product with real regulatory or trust constraints, or trying to work out what to build next without adding permanent headcount. It's less of a fit if you need a full-time in-house hire, or someone to execute a fully-defined backlog with no room to question the brief.

Past engagements have covered market-entry strategy for African and Indian fintech, product definition for European neobanks, and UX direction for cross-border payments — the throughline is always digital financial products where the decisions matter.

From European neobanks to African fintech to Indian emerging markets — a career built on understanding what comes next.

N26 · Paysafe · M-KOPA · Crédit Agricole · Schibsted · Adevinta · Property Finder · The UX Team · WEDOAI. A branded, board-ready CV — view it and save as PDF.

View & download CV

Let's design what's worth building.

Whether it's product clarity for your fintech, a fractional engagement, the membership, or a seat on the retreat — start with a note.

Paula Mariani © 2026 · Discover what comes next